ENGLISH
Teenagers love to party with friends at home. There is just one obstacle, their parents.
To get their parents out of the picture, Sprite lunches THE UNDERCOVER PROMOTION.
Adults love Diet Coke, so we decided to infiltrate a wonderful winning prize under the caps: a night in a full spa.
If they win the prize, their kids will have the house for themselves for one night.
We used Snapchat, twicht and TikTok, the adults free platforms, to make teens aware of the promo and encourage them to buy Diet Coke for their parents.
A funny way to connect with the target and boost Diet Coke sells in the process!