Although type 1 diabetes is steadily increasing in Europe, many people are not fully aware of it, still believing false myths and not recognising the tools that help diagnose it.
People with type 1 diabetes have an altered and irregular glycemic curve, so it is something that all diabetics are familiar with, but the rest of people are not.
This is why AAGD Lombardia decided to use the iconic curves of the world's most popular brand logos to make type 1 diabetes more familiar.
Client: AAGD Lombardia
Copywriter: Agnese Bernaus - Santiago Cancela
Art Director: Jonathan Fecola